About Me
I'm John, a product designer turned builder. For the last decade, I've designed products at every stage, from scrappy startups to enterprise scale. I was the founding designer at Protect AI, where I helped grow the company from 20 to 110 people before it was acquired by Palo Alto Networks.
Then AI changed what I was capable of shipping. I stopped handing off specs and started building the thing. iOS apps, Empire Fish, production APIs, autonomous AI agents, data platforms. I don't fit into a single box anymore, and I've stopped trying to.
I think in systems. I design with intent. I build fast and iterate in public. I want to work with people who ship fast, learn faster, and believe the best version of the product is always the next one.
Away From my Desk
I'm a purple belt in Brazilian Jiu-Jitsu. It's the thing that keeps me sharp in ways that have nothing to do with tech. Jiu-jitsu teaches you to stay calm when things aren't going your way, to read what's happening in real time, and to commit to a move without hesitating. There's no faking it on the mat. You either adapted or you didn't.
That mindset shows up in how I work. I don't overthink the plan. I move, I adjust, I keep going. Some of my best product decisions have come from the same instinct jiu-jitsu trained into me: feel the resistance, find the opening, flow.
How I work
My tools are organized around how I think about building, from research to design to shipping.
Research & Documentation
Where context lives. AI-powered research tools to go deep on domains quickly.
UX Focused
Where problems get defined. User needs, flows, and validation before code.
Core Development
Where the building happens. Code, AI tools, and shipping across stack.
Insights & Analytics
Where assumptions get tested. Data to understand what's working.
Marketing
Where the work meets the world. Building in public and distribution.
Web Design
Where the craft shows up. Animation, interaction, visual polish.