Potty Pirates

Brand and marketing site for a pre-launch physical product: pirate-themed fizzing toilet tablets that make potty training a game for toddlers.

Original Product Design + Development

Brand & Product Design Systems Marketing Site

View The Site

Problem

Potty Pirates is an original product: pirate-ship-shaped tablets you drop in the toilet. They fizz, change the water color, and dissolve, turning potty time into a treasure hunt.

What the site had to do

Capture early-bird email signups ahead of a Kickstarter launch
Appeal to toddlers with playful, saturated visuals
Earn parent trust fast with honest, credible copy

What I Built

Brand

Full brand system: deep pirate navy palette, Bricolage Grotesque display type, hard block shadows, squishy button interactions
Original character cast (Captain Clog, Perla, Bob) with illustrated renders
Brand bible documenting voice, visual rules, character backstories, and product truths

Marketing site

Problem: why potty training stalls
How it works: drop, fizz, treasure hunt
Product mechanics and testimonials
Character crew and founder story
Email capture CTA

Technical

Email capture with Formspree, Resend welcome emails, honeypot spam protection, and source tracking
Vanilla Astro and minimal JavaScript (no React) for maximum performance

What Made It Interesting

The visual language had to do double duty: marketed to skeptical parents, designed for toddlers.

Chunky, playful, and saturated to appeal to kids
Copy and layout built to earn trust (non-toxic, clean, no fake proof claims)
Design system is the brand bible made executable: every color, shadow, and interaction is a token

Stack

Astro 6 CSS Custom Properties Vanilla JS Formspree Resend Phosphor Icons